BEAL aims to lead with a set of clear and simple principles in a Code of Good Practices, which goes beyond the legal requirements applicable throughout the Latin American region, to become a respected reference in this industry around the composition, marketing and promotion / communication of energy drinks.
Energy drinks remain a relatively new category of non-alcoholic, functional drinks – with a moderate stimulating effect, and with a combination of characteristic ingredients including caffeine, taurine, vitamins and other substances with a known nutritional and
physiological effect. Energy drinks are an established and consolidated product option around the world, as part of a larger supra category of non-alcoholic beverages.
The consumption and marketing of different foods and beverages, including energy drinks, is the subject of constant public debate. We are aware of these discussions, which require us to play a positive and constructive role through responsible marketing and advertising practices for our products and their moderate consumption.
For this reason, BEAL has developed a series of clear and simple principles in the form of a code of good practice that you can see below.